Trademark Registration for E-Commerce Companies

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Eligibility for Trademark RegistrationProcess of Trademark Registration for E-Commerce CompaniesFAQsTagsRegistrationsArticles
Trademark Registration for E-Commerce Companies

Trademark Registration for E-Commerce Companies

Trademark registration for e-commerce businesses generally falls under Class 35, which covers all retail, marketing, and online sales services. If the company also provides technical, web hosting, or app development services, Class 42 can be added for extended protection. The entire process is digital — from filing to approval — and allows you to use the ™ symbol immediately after submission. A registered trademark not only safeguards your online brand identity but also strengthens your SEO ranking, builds buyer trust, and enhances your eligibility for platform verification and advertising programs.

Eligibility for Trademark Registration

  • E-commerce websites and startups
  • Online retailers and marketplaces
  • App-based stores and aggregators
  • Dropshipping businesses
  • Multi-brand e-commerce platforms
  • B2B and B2C trading websites
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Process of Trademark Registration for E-Commerce Companies

  • Trademark Search

    Search the IP India Trademark Database to ensure your brand name or logo isn’t already registered in Class 35 or 42.
  • Choose the Trademark Type

    Decide whether to register a wordmark (your store name), logo/device mark, or both for broader protection.
  • Prepare the Required Documents

    Collect business registration proof, identity proof, address proof, and a high-quality logo image. If applying through an agent, prepare the TM-48 authorization form.
  • File Application (Form TM-A)

    File your trademark online through the IP India E-Filing Portal using a Class 3 Digital Signature Certificate (DSC).
  • Pay Government Fees

    Government fee is ₹4,500 for individuals/startups and ₹9,000 for companies/LLPs per class.
  • Get TM Number & Start Using ™ Symbol

    After submission, you’ll receive an acknowledgment and TM number, allowing you to use the ™ symbol immediately.
  • Examination by Registrar

    The Registrar examines your application for similarity and legal compliance.
  • Publication in Trademark Journal

    If approved, your mark will be published in the Trademark Journal for four months for opposition.
  • Registration Certificate & ® Symbol

    Once approved, you’ll receive the Trademark Registration Certificate and can use the ® symbol officially.

Trademark Registration for E-Commerce Companies FAQs

Can I change my trademark after registration?

No major changes can be made after registration. You must file a new application for substantial modifications like name or logo changes.

Can I trademark my slogan or tagline?

Yes. Unique taglines like “Delivering Dreams” or “Shop Smart, Live Better” can also be trademarked.

What are the advantages of Brand Registry for e-commerce sellers?

It allows you to control product listings, report counterfeit items, and enhance search visibility on marketplaces.

Can I file a trademark before launching my website?

Yes. You can file under the “proposed to be used” category to secure your brand name before launch.

Does trademark registration cover my online store globally?

Indian registration protects your brand within India, but you can extend it internationally under the Madrid Protocol.

Can I register my app name as a trademark?

Yes. Mobile app names can be trademarked under Class 42 for software-related services.

How long is the trademark valid?

It remains valid for 10 years and can be renewed indefinitely.

Can small online sellers register a trademark?

Yes. Individuals and startups can apply at a reduced government fee of ₹4,500 per class.

What if my trademark is similar to another brand?

Your application may be objected to or rejected. Conduct a thorough trademark search before filing.

Is trademark registration mandatory for Amazon or Flipkart sellers?

While not mandatory, it’s required for Brand Registry, which helps protect your listings from counterfeit sellers.

Can I register both name and logo?

Yes. You can register both separately — your name as a wordmark and your logo as a device mark for stronger protection.

How long does the process take?

Trademark registration usually takes 12–18 months, but you can start using the ™ symbol right after filing.

Can I register my e-commerce website name as a trademark?

Yes. You can register your domain name, such as “ShopNow.in” or “TrendKart.com,” as a trademark if it’s distinctive.

Why should e-commerce companies register a trademark?

It protects your brand name, prevents misuse, and enhances customer trust on platforms like Amazon or Flipkart.

Which trademark class applies to e-commerce companies?

E-commerce businesses fall under Class 35, while online platforms offering software or technology services also need Class 42.

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